The British Columbia Wine Information Centre opened in 1997 as the first VQA store in British Columbia. Located at the corner of Eckhardt Avenue and Highway 97 in Penticton, sharing the building with the Visitors Information Centre.

Open seven days a week, we offer a large selection of finest quality VQA wines, giftware, local delectables, wine books, cookbooks and wine accessories. We always have daily complimentary wine tastings available.

Staff are available to assist you to find that perfect bottle for any occasion. In addition, we are pleased to provide local wine maps and winery information to assist you in your wine touring of the Okanagan Valley!

Watch for special tastings and events!